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‘Consumers can limit designers as much
as they can inspire them.’
This was a live industry project with AllSaints. Based on how the brand creates clothes, remaining true to their design ethos, but also taking into account the country they are selling their products, this project was focused on deep consumer research for a country the brand was considering expanding to. Deep cultural and consumer research for the country of Turkey was asked to be conducted and one summer outfit to be produced.